Burlesque Performers
Burlesque is confidence: being in control of one’s identity first through acceptance, and then through play.
BACKGROUND: For the class ME 216A: Advanced Product Design: Needfinding with Professor Dev Patnaik (Jump Associates, Wired to Care: How Companies Prosper When They Create Widespread Empathy) and Professor Ryan Baum (Jump Associates).
THE CHALLENGE: Identify the stories, findings, insights, and needs of burlesque dancers. Present findings to a panel of UX industry professionals.
TIME FRAME: 3 weeks
THE TEAM: Noelle Chow, Aniea Essien, and Elizabeth Gray
OUR PROCESS
OUR LEARNINGS
While of course hearing these dancers stories was informative, we knew that in order to fully understand their experiences, we had to put ourselves in their stilettos and host a “Baby Burlesque” show. We bought garters and stockings from Amazon, made a Facebook event, and hung up a curtain. While our goal was to fully embody burlesque by dressing up like a burlesque dancer and meticulously rehearsing the choreography we learned in Effie’s class, we were disappointed after the performance to find that we unanimously felt like we had not gained that empathy. However, when we were narrowing in on our ideas, we realized that our performance experience actually supported the path we were on. Of course we would not be able to access the same level of confidence that successful burlesque dancers can. We were so caught up in nailing the choreography and trying on an identity that was not our own. Our performance made us feel confident in the truth of our insight.
To these ends, burlesque dancers have an integrated set of creative and personal needs. We focused on needs connected to the common need to feel confident, which stemmed into the contextual needs for dancers to express creativity and explore their own identity. How do burlesque dancers do this? Successful burlesque dancers need to create an authentic narrative to present on stage. At their core, burlesque dancers fully embrace vulnerability through sharing their physical and emotional nakedness on stage, telling their most authentic story. An uprooted identity allows these people the flexibility and opportunity to remake themselves on stage, sharing with the audience exactly who they are.