Farmers’ Market Vendors
Despite their geographical closeness, shared love of sustainable and conscious food, and mutual desire to connect, farmers’ market vendors and restaurant owners often lack the opportunity to meet and work together.
Market is an online platform that connects local farmers with their local restaurants through social networking.
Project for the class ME 115A: Introduction to Human Values in Design with Professor David Kelley (IDEO). Team: Ellie Chen, Noelle Chow, Eric Galindo, and Kyle Reed.
THE SITUATION
“I never know ‘till 5 o’clock how the day is gonna go.”
— Dave “The Grape Guy,” at the California Avenue Farmers’ Market
“Last week, they sent us some avocados that were not that great. So, I have to run across the street, we bought some [at the farmers market], and they were great.”
— Malek Kaci, owner of the restaurant La Bohéme on California Avenue
